Monthly Archives: August 2010

is one of the revolutionized fruits today that is marketed to be a very good supplement in taking care of your health. One of its most promising health benefits is its ability to improve the health of your heart. Acai Berry contains anthocyanins and essential fatty acids like omega-9 and omega-6, which are good for the heart.

The Acai berry fruit is also a rich source of dietary fiber that helps clean your system and improve digestion when ingested regularly.

Others say that it is a very good antioxidant, which is a key ingredient in fighting away free radicals in our body, thereby decreasing the risks of certain cancers, heart problems, and stroke. Its manufacturers also claim that the fruit has beautifying effects when ingested. Aside from improving our skin, Acai berry products also helps reduce weight through its fat burning component.

ftc-announces-lawsuit-against-online-Acai-berry-marketers

The following news release was posted on the FTC website yesterday. It’s a much anticipated and necessary blow (although very late) in the battle against the plethora of Acai Berry Scams that have been preying on desperate consumers for nearly 2 years now.

The headline does sounds promising, but if you read the news release, you see they are announcing a lawsuit against a SINGLE COMPANY! There are dozens of companies participating in these scams. We do hope the message being sent will scare some others out of the business, but if prior such actions are any indication, we doubt it. Check back next week and we’ll have an update on the repercussions.

FTC to Announce Action Against Internet Marketers of Acai Berry Weight-Loss Pills and “Colon Cleansers”
Millions of consumers who are anxious to lose weight or prevent cancer have seen the ads: “…USE WITH CAUTION! Major weight loss in short periods of time may occur,” or “detoxify your organs,” and break down and remove “toxic waste matter which may have been stuck in the folds and wrinkles of your digestive system for years and years.” Come and learn from the victims themselves what the “free” trials of these products have cost, and how the Federal Trade Commission and the business community are taking action.

WHAT:
The Federal Trade Commission will hold a press conference on Monday, August 16, 2010, at 10 a.m., to announce a lawsuit against a company that marketed Acai berry weight-loss supplements and “colon cleansing” supplements by promising consumers “free” trials of the products.

WHO:
David C. Vladeck, Director, FTC’s Bureau of Consumer Protection Martin Elliott, Senior Business Leader, Payment System Risk, Visa Inc. Two consumers who lost money on “free” trial offers promised by this company.

WHEN:
Monday, August 16, 2010, 10 a.m. (The room will be open 30 minutes early for media set up.)

WHERE:
Federal Trade Commission, Midwest Region
55 West Monroe Street, Suite 1825
Chicago, Illinois

Call-in Information:
The toll-free phone number in the U.S. and Canada is (866) 363-9013, the confirmation number is 94253184, and the chairperson is Gail Kingsland. The lines, which are for media only, will open at 9:45 a.m. CST. Please reference the confirmation number when joining the call.

PRESS CONTACT:
FTC Office of Public Affairs
202-326-2180