Risk is a complicated concept, and it is clear that many people do not fully understand it. This is most noticeable in my day to day dealings with people in the LifePath Unlimited home business opportunity. When people decide to buy into my business opportunity, they take a risk. I am confident that it is a risk worth taking, but it is a risk for them, nonetheless. LifePath is a great opportunity, but they don’t really know me and they don’t really know the business.
Once these people have taken this risk they become valued members of the LifePath community. They now have a fantastic opportunity to build their business, work on their own terms, and really start to realize their goals. What many of these budding entrepreneurs do, and it astounds me every time I see it, is to wait.
The wait, they learn, they listen. They do not do. Learning and listening are all good and well – in fact the products here at LifePath are designed specifically for you to absorb and learn from – but this process is absolutely useless if you are never going to put the theory into practice.
What is the rationale behind this inaction? The avoidance of risk.
This is where I start to get a bit confused: most of the time there is no risk to be avoiding. Pretty much all the time, the real risk is in not doing the things that you are learning about! There is more risk in this situation – in terms of potential lost – in not doing something than in doing it and failing.
Get out there and fail, people! Time is money!